Why is Content Integral to Digital Marketing?
We are currently living in the digital world. Everything around is digital nowadays. Our phones to our PCs and even our watches are all digital. So, it is only logical that businesses have had to start looking towards digital marketing services approaches instead of the traditional ones for marketing their products. This has given birth to the term digital marketing. It involves advertising on digital channels like websites, blogs and social media. Despite the shift in marketing approach from print to digital, the one aspect whose importance has remained unchanged is content. In this article, we will discuss why content is an integral part of digital marketing. Content is King While the quote ‘ Content is King ’ is decidedly old, it still rings true. No matter what kind of marketing you are doing, if your content isn’t up to par, it won’t bring you any results. After all, it is the content that allows people to find out about your product. It builds trust between you a