What is Google AdWords?
Internet marketing is the go-to trend used by businesses nowadays to attract new clients. It is an effective method for lead-generation and can get people to know about your product. There are various ways in which marketers make use of internet marketing. Google AdWords is one of those ways. As its name suggests, it is the brainchild of Google itself. It requires you to bid on certain keywords which are related to your business. If your bid is successful, Google shows your website’s name on the top of the SERPs for searches which contain the keyword you had bid on. This way you get to advertise your brand or business on Google and get a head start on your rivals. Advantages of Google AdWords The biggest advantage that Google AdWords offers is the exposure of your business to a wider audience. It is no secret that almost all the people in the world make use of Google to find anything they are looking for. By letting you advertise your brand on the first page of Google, Go