What Is Google Analytics 4?
Recently, Google announced a new analytic version which they termed as highly functional and updated. Google Analytics is a very important tool that helps webmasters to know where the traffic is coming from, where it is going, and user behavior on the website among other key metrics. This crucial data is used in making a decision and improving marketing efforts for businesses. Google Analytics 4 is packed with several features that make it different from its predecessors. One of the notable features is the use of Artificial Intelligence to gather crucial data. In addition to this, the user interface of Google Analytics 4 is designed to improve user experience. The following are the additional features of Google Analytics 4 1.Use of Artificial Intelligence This is the key feature of the new Google Analytics 4. The use of artificial intelligence is aimed at providing marketers with highly relevant and accurate data. Artificial Intelligence monitors and tracks users and other crucial