What is the Purpose of the URL Parameters on Facebook Ads?
Facebook paid campaigns is another great way of marketing your business. There are several things that you need to consider when it comes to Facebook ads. One such consideration is the URL parameters which are used to help track the effectiveness of the campaigns you run. This is done through the use of UTM codes which help you track specific ads campaigns. Although you can use Google Analytics to track the performance of your Facebook ads, it is even better to use specific and detailed analysis made possible by URL parameters. The Purpose of URL Parameters These allow you to assign specific URL Trackers to certain ads. This helps you to categorize your traffic and conversion rates to help measure the effectiveness of your Facebook ads. UTM codes have dive parameters that are aimed at defining and differentiating the performance of various ads campaigns. These parameters include: Tracking Parameters String This string follows the main URL. In it you Will find the following elements.