How to Leverage Google AdWords For Your Company

Google AdWords is a digital marketing tool for getting your website displayed on the top of SERPs (Search Engine Results Pages). Since it is owned by Google itself, you can rest assured that investing in it won’t go in vain. You stand to gain a lot from using Google AdWords. However, it is important that you leverage them carefully. This is important because it is a form of PPC (Pay-Per-Click) marketing and can become quite expensive if you don’t choose your keywords wisely. In this article, we will discuss how you can use Google AdWords to your advantage without getting broke.


Bidding on the Right Keywords

Keywords are the basis of Google AdWords. You have to bid on the keywords that are relevant to your business. However, industry-specific keywords can be very expensive. The reason for this is that many of your competitors will be bidding for them too. Therefore, it is a good idea to bid on keywords that are related to your business and products but aren’t as competitive. You will have to do a lot of keyword research for this purpose but it will help you in bidding on the right keywords. Investing in a keyword tool is a good option if you are having difficulty in deciding which keyword you should bid on.

Choosing Long-Tail Keywords

When picking keywords to bid on, most people make the mistake of choosing the most commonly used keywords. If you are a small business then this strategy isn’t going to work as the bigger brands in your industry would be bidding much higher for those keywords. So, you are better off focusing on long-tail keywords. They are longer versions of the commonly used keywords that are in the form of short sentences. For instance, a long-tail keyword for ‘car’ will be ‘car for sale’. You have a higher chance of getting your ads displayed on the top of the result pages if you are bidding on this long-tail keyword than on the shorter more common one.

Enhancing Your Ads Quality Score

The bidding on keywords is only one part of the Google AdWords process. You also need to enhance the quality score of your ad if you want to better make use of Google AdWords. This includes choosing the right landing page for linking your ad and making the ad as relevant as possible. It goes without saying that you also need to include the keyword in the ad as well. If your ad’s quality score is high, your cost-per-click will be lower, meaning that you will have to pay less for getting the maximum benefit.

Anchor Digital is a Brisbane-based SEO agency that offers SEO services to companies all over Australia. If you want to leverage Google AdWords for your company then we can help you out.
Location: 2 Warner St, Fortitude Valley QLD 4006, Australia

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