What is Domain Authority, and How Does it Work?


What is Domain Authority

 

What is Domain Authority?

Domain authority is a measure of a website's relative strength and influence. It is calculated based on the authority of other websites that link to it. The higher the site's domain authority, the more likely its contents will rank highly in search engine results pages (SERPs). Just like Google Panda, Facebook Algorithm Update or Instagram Algorithm Update, this algorithm update has caused many websites to lose up to 50% of their value overnight. However, domain authority is not a ranking factor. 

While Google never reveals the exact algorithm used to determine the number for a specific site, here are the factors that contribute to Domain Authority: Number of links pointing to your site and quality of the backlinks.


Google gives each website a score of confidence based on various factors that researchers, engineers and academics have established in the information assurance community for decades.


How does domain authority work?

Domain Authority is calculated by accessing multiple factors to determine the most reliable sites. Sites with higher Domain Authority are more likely to appear in the top results of significant search engine queries.

The premise of domain authority is that search engines have a set of rules to determine the value of pages on their site called "algorithm"—the algorithm factors hundreds of different factors into the evaluation process. The ranking factors include content relevance, user experience, freshness and time on site. In addition to this algorithm, other sites outside the search engine itself are used as proxies for ranking.

Anchor Digital specialises in SEO ranking, digital content marketing, social media marketing and web design. Get in touch with Anchor Digital for any enquiry about domain authority. They will assist you in every single way. Visit their website for more details on domain authority

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