How To Boost Your Instagram Reach

How To Boost Your Instagram Reach


When it comes to backlink strategy, marketing design and audience segmentation, Instagram is the new kid on the block. But with almost one billion monthly active users, this social media platform has been able to make its way into our hearts (and feeds). So, what are some ways you can use Instagram to increase your reach? Let’s find out!

1. What is a backlink strategy?


A backlink, also known as an inbound link, is a link from another website to your website. They are important because they help improve your website’s SEO (Search Engine Optimisation) and referral traffic. When other websites link back to your website, it tells Google that your website is an authority on a particular topic. This can help you rank higher in search engine results pages (SERPs), resulting in more website visitors.

There are many ways that you can get backlinks to your website. Some of the most common methods include creating valuable content, participating in online communities, and submitting your website to directories.

A backlink strategy is a plan that you create to help you increase the number of backlinks that your website receives. It involves creating valuable content, reaching out to other websites, and using social media to promote your content. By utilising a backlink strategy, you can increase the number of backlinks that your website receives, which can help you to improve your SEO and referral traffic.

2. Marketing design on Instagram


Instagram is a visual social media platform perfect for marketing your products or services. With over 800 million active users, Instagram provides businesses with a great way to reach a large audience.

When creating marketing designs for Instagram, it’s important to keep in mind the platform’s unique characteristics. Instagram is a visual social media platform, which means that your marketing designs should be eye-catching and visually appealing. You also need to consider the size of Instagram images. The optimum size for an Instagram image is 1080px by 1920px.

When creating marketing designs for Instagram, you can use various tools and software programs, such as Photoshop, InDesign and Illustrator. You can also use online tools, such as Canva and Piktochart.

Anchor Digital is a leading digital solutions provider that offers a wide range of services, including website design and development, SEO, online marketing, and social media marketing. If you need help boosting your Instagram reach, get in touch with the social media gurus at Anchor Digital.

Comments

Post a Comment

Popular posts from this blog

Why Would You Need SEO for Your Company?

Image
If you have started a business, it is highly likely that you have a website up and running as well. In today’s world where people mostly shop online, not having a website means losing out on potential customers. So, building a website for your business should be a priority if you haven’t reached this stage yet. However, a website alone won’t increase your sales. There are millions of websites on the internet, so finding yours will be like finding a needle in a haystack. Thus, your next step after the website goes live should be to promote it and make it visible. You will need SEO to do that. In this article, we will discuss why SEO is important for all businesses and what benefits you can achieve by investing in it. Importance of SEO for Businesses SEO is the tried and tested method for improving the rank of a website in search engines such as Google. Why is being ranked highly on Google so important? Ranking on the first page of Google can increase the traffic comin
Read more

What is search intent, and how to identify it?

Image
Search intent is the motivation driving a search. It can either be an informational need, a transactional need, or an emotional need. The informational need is when individuals search for a topic to satisfy their curiosity by learning more about it. Emotional searches are motivated for self-improvement, happiness, and inspiration. Transactions searches are driven by purchasing something related to their search query. A good search engine optimiser should be aware of this and take appropriate action so that their SEO appears on the top results when people are looking for something they need. Aside from keywords, it is essential to consider the intent of the searching person. It might look odd that people would have a different intent, but that's just how people do it. Some people search to realise what they want while others search because they know what they want. There are even those who search because they want to satisfy their curiosity. Your search intent depends on the query,
Read more

How Are Infographics Used in Digital Marketing?

Image
Infographics are graphic visuals of information used to help customers understand information through data, charts and statistics. The Purpose of Infographics Is To: Display market research Simplify information and concepts Show the benefits of products and services Raise awareness You Can Use Infographics in the Following Ways: 1. To tell a visual story Just like blogs tell a written story about a product or brand, infographics tell a visual story. They are used to illustrate different information and facts about products, including timeframe and statistics. For example, a mobile app company can use infographics to explain the future of mobile apps and its vision for the future using charts and statistics.  If the company had written it as a blog, fewer people would pay attention to it. 2. To generate inbound links Infographics generate a lot of inbound links when the content is on target. In addition, colourful and organised infographics increase a reader’s willingness to read a piec
Read more