What is a Backlink Analysis and How to Conduct One?

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Backlink analysis is a process that allows you to assess the quality and quantity of links pointing back to your website. By analysing these links, you can identify which ones are helping your site rank higher in search engine results pages (SERPs) and which ones may be causing your site to rank lower. Additionally, backlink analyses can help you determine your website's overall link popularity and how it compares to competing sites.

How to conduct a backlink analysis:


  1. Collect all of the backlinks that point to your website. There are several ways to do this, including using online tools like Majestic, Ahrefs, or Moz or downloading backlink data from Google Search Console.
  2. Evaluate the quality of each backlink. You can consider many factors when assessing the quality of a backlink, including the backlink's relevance to your website, the authority of the linking website and the anchor text of the backlink.
  3. Analyse the number of backlinks. It's important to have a good mix of high-quality and low-quality backlinks, so don't focus exclusively on acquiring high-quality backlinks.


By conducting a backlink analysis, you can develop a backlink strategy that helps you achieve your marketing goals. By understanding the quality and quantity of backlinks pointing to your site, you can better identify growth opportunities and optimise your website for search engine optimisation (SEO).

Anchor Digital is a digital marketing agency that specialises in creating outstanding digital solutions. We're committed to building better brands and using a data-informed approach to achieve remarkable results and create exceptional experiences. Please visit our website or contact us today for more information about our services.

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