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Security is one of the essential elements that you should consider when engaging in digital marketing. From your social media account to your website to and emails, cyber attacks invade your privacy as well as those of your clients. Some forms of cyber-attacks involving digital marketing are browser hijacking, identity theft, fake news, stealing of data and sensitive information, malware infection from a link clicked, and attacks on a website. These attacks can easily happen when you are not careful with your online presence. Hence you need to protect yourself and your brand in every way possible to prevent these risks. So, how do you do that? 1. Install antivirus software Installing antivirus software on your devices will protect your data and privacy. However, ensure the antivirus software you have is reputable and effective. Continually update it as malware, spyware, and viruses are constantly evolving. 2. Firewall Set up a firewall to protect your network and computers from attacke...

We are all used to videos being for entertainment purposes only. But these days, videos are one of the most effective marketing strategies. Therefore, it is wise to adopt this strategy in your digital marketing. So, what makes video marketing so effective? 1. Boost conversions and sales Videos ads can increase conversion rates by 80%, which can lead to sales. It is because people who watch videos that explain how to use a product or about a product or service are likely to purchase the product. The video helps the customer to understand, and since they understand, they are more likely to purchase the product. 2. Maintains viewer attention Video ads have a way of capturing and maintaining the viewer's attention. They provide a simple and successful way of communication and are easier to consume than text. Once you see a video, it captures your attention, and you want to know more about it. You open it out of curiosity and end up watching the whole thing. 3. Simplifies complex conten...