What is Domain Authority, and How Does it Work?
What is Domain Authority? Domain authority is a measure of a website's relative strength and influence. It is calculated based on the authority of other websites that link to it. The higher the site's domain authority, the more likely its contents will rank highly in search engine results pages (SERPs). Just like Google Panda, Facebook Algorithm Update or Instagram Algorithm Update, this algorithm update has caused many websites to lose up to 50% of their value overnight. However, domain authority is not a ranking factor. While Google never reveals the exact algorithm used to determine the number for a specific site, here are the factors that contribute to Domain Authority: Number of links pointing to your site and quality of the backlinks. Google gives each website a score of confidence based on various factors that researchers, engineers and academics have established in the information assurance community for decades. How does domain authority work? Domain Authority is c...