Anchor digital

  SEO marketing Search engine optimisation marketing (SEO) involves your brand showing up in Google search results for your audience's search queries. Your SEO ranking dictates the amount of traffic you will experience on your website.   Social media marketing Social media marketing creates relationships and brand awareness while engaging with the audience on platforms like Facebook, Twitter, Instagram or LinkedIn. Both marketing strategies are important and effective when promoting your brand. However, they differ in various aspects.   1 .  Content In SEO marketing, your content needs to be informative and offer in-depth definitions and answers for the common questions asked by visitors on your site. When writing content for SEO ranking, one must keep in mind that the reader is looking for particular information without going through multiple pages. If your content is not informative, they will leave your site.   In social media marketing, your content needs to...

       1.  Marketing qualified leads A qualified lead is a possible customer who matches a seller's ideal customer profile even though they have not contacted the company. Each business has its definition of qualified leads. However, the primary meaning is the person who is most likely to purchase your products or services. Qualified leads are essential as they are most likely to pull the trigger and buy your goods and services. Marketing campaigns identify a lot of leads but are unable to qualify the majority. Therefore, it is essential to keep track of your leads.   2.  Customer acquisition cost Customer acquisition cost is money you spend convincing the average customer to buy a product or service. To determine how much profit you made from the marketing strategy, compare the average sale to the customer acquisition cost. If the sales are lesser than the amount spent, your marketing strategy might not be working.   3.  Time spent on the si...

                 1.  Quizzes and polls Quizzes and polls are one of the many types of interactive content you will find on websites. Most people use them to pass the time as they find out more about themselves. The quizzes and polls are appealing to the reader because they actively engage them and provide results immediately. As long as the audience gets their results, they will keep going back to your website.   2.  Interactive infographics Infographics simplify information for your readers, such as statistical data. Your readers are more likely to read your content if you have infographics. When you add interactive infographics to your content, you will have captured all of their attention. With interactive infographics, a reader can click on certain sections and dig deeper.   3.  Calculators and measurement tools Just like quizzes, calculators also provide immediate results. You can incorporate calculators and othe...

The purpose of having a website is to make your business visible and exposing your product to a wider audience. After the website goes live, your primary objective is to advertise it as much as possible. The aim of this advertising is to boost your web traffic. The more web traffic your website receives, the more exposure your product will get. There are various methods used for boosting your web traffic but the most important one among them is search engines. Since people use them for finding things or products nowadays, you want the search engine to send people towards your website. This is where keywords can be of use to you. They can get the search engines to direct people to your website, boosting its web traffic. What do Keywords do? Keywords are targeted words that are specific to your industry or niche. For instance, if you are a furniture maker, then ‘furniture’ is a keyword for your business. You need to incorporate this keyword within the text of your websit...

If you have started a business, it is highly likely that you have a website up and running as well. In today’s world where people mostly shop online, not having a website means losing out on potential customers. So, building a website for your business should be a priority if you haven’t reached this stage yet. However, a website alone won’t increase your sales. There are millions of websites on the internet, so finding yours will be like finding a needle in a haystack. Thus, your next step after the website goes live should be to promote it and make it visible. You will need SEO to do that. In this article, we will discuss why SEO is important for all businesses and what benefits you can achieve by investing in it. Importance of SEO for Businesses SEO is the tried and tested method for improving the rank of a website in search engines such as Google. Why is being ranked highly on Google so important? Ranking on the first page of Google can increase the traffic comin...

Getting people to visit your website is the first step to converting your online presence into a monetised asset. SEO can play a great role in this regard. SEO is all about ensuring how the different search engines view your website as an authentic source for its users to visit for their search queries. If you do SEO the right way, you will certainly increase traffic to your site, both from search engines and through referrals from other websites. Here are some of the SEO Techniques  that you must get right to improve traffic to your website. Create Quality Content with Great Titles Titles and meta-descriptions are extremely important for good SEO. However, it’s not just about SEO. Good titles are great in general as they engage with audiences, making them follow/click on the link. Titles help in getting content viral and shareable on social media as well. Quality content , that is lengthy yet still engaging, is a must with great titles as this is what will help ...