Anchor digital

                 1.  Quizzes and polls Quizzes and polls are one of the many types of interactive content you will find on websites. Most people use them to pass the time as they find out more about themselves. The quizzes and polls are appealing to the reader because they actively engage them and provide results immediately. As long as the audience gets their results, they will keep going back to your website.   2.  Interactive infographics Infographics simplify information for your readers, such as statistical data. Your readers are more likely to read your content if you have infographics. When you add interactive infographics to your content, you will have captured all of their attention. With interactive infographics, a reader can click on certain sections and dig deeper.   3.  Calculators and measurement tools Just like quizzes, calculators also provide immediate results. You can incorporate calculators and othe...

Email marketing is an ideal and affordable marketing strategy for small businesses that want to quickly build a customer base and yield profits with minimal investment. But before you can get people to click on your messages, you must capture their attention. Design plays a critical role in marketing success, so keep the following email design tips in mind when you develop your email campaigns. Email Layout Tips From header to footer, your email layout should naturally funnel readers’ eyes through benefits that create desire and toward strong calls to action (CTAs) that motivate response. Balance content and feature more text than images — at least 60 percent text to 40 percent images. Prioritize content hierarchy, with the most important content featured first — above the fold. Use a responsive template optimized for both desktop and mobile devices (50 percent of emails are opened on mobile). Email Colour Tips Your choice of email colour can help your brand and...

Remote working is a double-edged sword – it can be enticing because of the freedom and flexibility it offers.  However, it can create wide flexibility making it a challenge to establish boundaries. So, considering the various challenges, how do you ensure success at remote working? Create a Designated Workspace You may be inclined to think that you will not be productive while working remotely. It is essential from the outset to set up a designated workspace or area, which will serve you well for your working day and not permit any non-working distractions to arise.  From a psychological perspective, it will motivate you to work effectively in your chosen remote location. Dress in Normal Work Clothes Working from home can sometimes make you feel more relaxed and not concerned with how you look or what you wear.  However, that may not be conducive to work. Therefore, to come out of the relaxed state and to motivate yourself into work mode it would b...

There is no doubt that it can be very difficult to know just exactly when it’s best to rebrand your business.  However, it is a given that every business will have to redefine and rebrand itself at some point in its existence.  Business branding is not something that is optional or just a minor facet of a business.  There are five (5) important signs that will scream out it is now the best time to rebrand your business. You are not Differentiating Yourself from Your Competition If your business is in a field that is highly competitive, then you have much competition to be concerned with.  You cannot allow your business to get lost in the clutter or noise of all your competitors clamour for attention.  You don’t really want to be know as being “like” one of your competitors.  You want to stand on your own merits.  Rebrand to stand out! Expansion Beyond Your Original Location Business growth and expansion will let you know it is a great time...

The purpose of having a website is to make your business visible and exposing your product to a wider audience. After the website goes live, your primary objective is to advertise it as much as possible. The aim of this advertising is to boost your web traffic. The more web traffic your website receives, the more exposure your product will get. There are various methods used for boosting your web traffic but the most important one among them is search engines. Since people use them for finding things or products nowadays, you want the search engine to send people towards your website. This is where keywords can be of use to you. They can get the search engines to direct people to your website, boosting its web traffic. What do Keywords do? Keywords are targeted words that are specific to your industry or niche. For instance, if you are a furniture maker, then ‘furniture’ is a keyword for your business. You need to incorporate this keyword within the text of your websit...

If you have started a business, it is highly likely that you have a website up and running as well. In today’s world where people mostly shop online, not having a website means losing out on potential customers. So, building a website for your business should be a priority if you haven’t reached this stage yet. However, a website alone won’t increase your sales. There are millions of websites on the internet, so finding yours will be like finding a needle in a haystack. Thus, your next step after the website goes live should be to promote it and make it visible. You will need SEO to do that. In this article, we will discuss why SEO is important for all businesses and what benefits you can achieve by investing in it. Importance of SEO for Businesses SEO is the tried and tested method for improving the rank of a website in search engines such as Google. Why is being ranked highly on Google so important? Ranking on the first page of Google can increase the traffic comin...

Any company’s online marketing strategy must involve SEO if it wants to succeed.  Brisbane Seo Agency  uses strategies that can help a website rank higher in search engine results for queries relevant to the website. Without SEO, the chances of traffic through search engines becomes minimal and therefore, you miss out on one of the most important sources of online traffic.  Here are a few reasons why you must include SEO as part of your digital marketing campaign and how it can play a role in your online venture’s success. Drives Interested Customers to Your Website SEO helps drive relevant traffic to your website. For instance, if your company offers garage door repair in Brisbane and your website ranks among the top 10 for the search query ‘garage door broken’, whenever somebody in Brisbane would search online for solutions to broken garage doors, there is a great chance they will land on your website and then maybe opt for your services too. According to th...