Anchor digital

Infographics are graphic visuals of information used to help customers understand information through data, charts and statistics. The Purpose of Infographics Is To: Display market research Simplify information and concepts Show the benefits of products and services Raise awareness You Can Use Infographics in the Following Ways: 1. To tell a visual story Just like blogs tell a written story about a product or brand, infographics tell a visual story. They are used to illustrate different information and facts about products, including timeframe and statistics. For example, a mobile app company can use infographics to explain the future of mobile apps and its vision for the future using charts and statistics.  If the company had written it as a blog, fewer people would pay attention to it. 2. To generate inbound links Infographics generate a lot of inbound links when the content is on target. In addition, colourful and organised infographics increase a reader’s willingness to read a ...

Email marketing is an ideal and affordable marketing strategy for small businesses that want to quickly build a customer base and yield profits with minimal investment. But before you can get people to click on your messages, you must capture their attention. Design plays a critical role in marketing success, so keep the following email design tips in mind when you develop your email campaigns. Email Layout Tips From header to footer, your email layout should naturally funnel readers’ eyes through benefits that create desire and toward strong calls to action (CTAs) that motivate response. Balance content and feature more text than images — at least 60 percent text to 40 percent images. Prioritize content hierarchy, with the most important content featured first — above the fold. Use a responsive template optimized for both desktop and mobile devices (50 percent of emails are opened on mobile). Email Colour Tips Your choice of email colour can help your brand and...

Remote working is a double-edged sword – it can be enticing because of the freedom and flexibility it offers.  However, it can create wide flexibility making it a challenge to establish boundaries. So, considering the various challenges, how do you ensure success at remote working? Create a Designated Workspace You may be inclined to think that you will not be productive while working remotely. It is essential from the outset to set up a designated workspace or area, which will serve you well for your working day and not permit any non-working distractions to arise.  From a psychological perspective, it will motivate you to work effectively in your chosen remote location. Dress in Normal Work Clothes Working from home can sometimes make you feel more relaxed and not concerned with how you look or what you wear.  However, that may not be conducive to work. Therefore, to come out of the relaxed state and to motivate yourself into work mode it would b...

Is your website’s performance lacking? When you Google search your web page, does it appear the first spot on the list? If your website is reaching out to gain organic traffic, you may need to review the website's performance through a little analysis and initiate a series of changes to your SEO’s and key phrases. Usually a highly skilled marketing agency can do all this analysis for you and can even assist you with repurposing your content. In the world of search engines, position 0 is the best position to gain in order for your website to receive organic traffic. What is position 0? Position 0 is defined as a title or position given to the first website at the top of the list as a result of a simple Google search. How this initiated is through a series of reviewing stages and changes of a website through Google Analytics. Google Analytics If you’re not sure how to operate or even understand how Google Analytics works, don’t worry there are plenty of ...

When it comes to optimising your website, it’s hard to determine what strategy is useful and what content best suits the criteria of your business. So, when you decide that now is a good way to generate some good organic traffic to your webpage, it’s hard to know when to launch this strategy? It’s difficult to determine the best suitable content to your market niche. Most people use statistics and research to determine what’s out there and how their competitors are succeeding. This is why we’ve decided to advise you the best way to optimise your marketing strategy via your web content. Digitalmarketinginstitue.com states that whilst marketing leaders understand the concept of ‘new strategies’, only 49% have no clear strategy and another 17% define their strategies as nothing more than a ‘spare document’. The best strategies to utilise are what you’ve already put into place and evaluate what needs improving. Evaluate Your KPI’s Evaluating your KPI’s is the next big ...

The purpose of having a website is to make your business visible and exposing your product to a wider audience. After the website goes live, your primary objective is to advertise it as much as possible. The aim of this advertising is to boost your web traffic. The more web traffic your website receives, the more exposure your product will get. There are various methods used for boosting your web traffic but the most important one among them is search engines. Since people use them for finding things or products nowadays, you want the search engine to send people towards your website. This is where keywords can be of use to you. They can get the search engines to direct people to your website, boosting its web traffic. What do Keywords do? Keywords are targeted words that are specific to your industry or niche. For instance, if you are a furniture maker, then ‘furniture’ is a keyword for your business. You need to incorporate this keyword within the text of your websit...

Graphic designers are needed to make the websites beautiful. The web designer ’s job is to simply ensure that the website is functional and is easy to navigate. The graphic designer has to make it look attractive. However, this isn’t the only job that they perform. They are also tasked with the duty of coming up with designs for the company’s logo and to decide which colour themes would suit the company’s website. Graphic designers rely a lot on their creativity. However, this alone can’t make them successful. For graphic designers to be good at their job, they have to have the essential tools for doing their job. Here is a list of design tools that every graphic designer must have in his possession. Adobe Creative Suite Adobe Creative Suite is a graphic designer’s best friend. It contains a whole host of programs within itself that are needed for performing a myriad of graphic designing tasks. The programs that you will find in Adobe Creative Suite include Photoshop, Drea...

If you have started a business, it is highly likely that you have a website up and running as well. In today’s world where people mostly shop online, not having a website means losing out on potential customers. So, building a website for your business should be a priority if you haven’t reached this stage yet. However, a website alone won’t increase your sales. There are millions of websites on the internet, so finding yours will be like finding a needle in a haystack. Thus, your next step after the website goes live should be to promote it and make it visible. You will need SEO to do that. In this article, we will discuss why SEO is important for all businesses and what benefits you can achieve by investing in it. Importance of SEO for Businesses SEO is the tried and tested method for improving the rank of a website in search engines such as Google. Why is being ranked highly on Google so important? Ranking on the first page of Google can increase the traffic comin...

We are currently living in the digital world. Everything around is digital nowadays. Our phones to our PCs and even our watches are all digital. So, it is only logical that businesses have had to start looking towards digital marketing services approaches instead of the traditional ones for marketing their products. This has given birth to the term digital marketing. It involves advertising on digital channels like websites, blogs and social media. Despite the shift in marketing approach from print to digital, the one aspect whose importance has remained unchanged is content. In this article, we will discuss why content is an integral part of digital marketing. Content is King While the quote ‘ Content is King ’ is decidedly old, it still rings true. No matter what kind of marketing you are doing, if your content isn’t up to par, it won’t bring you any results. After all, it is the content that allows people to find out about your product. It builds trust between you a...