Anchor digital

There is no doubt that it can be very difficult to know just exactly when it’s best to rebrand your business.  However, it is a given that every business will have to redefine and rebrand itself at some point in its existence.  Business branding is not something that is optional or just a minor facet of a business.  There are five (5) important signs that will scream out it is now the best time to rebrand your business. You are not Differentiating Yourself from Your Competition If your business is in a field that is highly competitive, then you have much competition to be concerned with.  You cannot allow your business to get lost in the clutter or noise of all your competitors clamour for attention.  You don’t really want to be know as being “like” one of your competitors.  You want to stand on your own merits.  Rebrand to stand out! Expansion Beyond Your Original Location Business growth and expansion will let you know it is a great time...

Is your website’s performance lacking? When you Google search your web page, does it appear the first spot on the list? If your website is reaching out to gain organic traffic, you may need to review the website's performance through a little analysis and initiate a series of changes to your SEO’s and key phrases. Usually a highly skilled marketing agency can do all this analysis for you and can even assist you with repurposing your content. In the world of search engines, position 0 is the best position to gain in order for your website to receive organic traffic. What is position 0? Position 0 is defined as a title or position given to the first website at the top of the list as a result of a simple Google search. How this initiated is through a series of reviewing stages and changes of a website through Google Analytics. Google Analytics If you’re not sure how to operate or even understand how Google Analytics works, don’t worry there are plenty of ...

When it comes to optimising your website, it’s hard to determine what strategy is useful and what content best suits the criteria of your business. So, when you decide that now is a good way to generate some good organic traffic to your webpage, it’s hard to know when to launch this strategy? It’s difficult to determine the best suitable content to your market niche. Most people use statistics and research to determine what’s out there and how their competitors are succeeding. This is why we’ve decided to advise you the best way to optimise your marketing strategy via your web content. Digitalmarketinginstitue.com states that whilst marketing leaders understand the concept of ‘new strategies’, only 49% have no clear strategy and another 17% define their strategies as nothing more than a ‘spare document’. The best strategies to utilise are what you’ve already put into place and evaluate what needs improving. Evaluate Your KPI’s Evaluating your KPI’s is the next big ...

Google keeps coming up with new and improved tools for your benefit. The great thing is that most of these tools are free to use. You can use them to increase website performance, enabling you to use it as a marketing and advertising tool. In this article, we will take a look at some of the Google tools that you can use for free. Google Analytics Google Analytics is an excellent tool offered by Google for the purpose of measuring website traffic. It allows website owners to identify the areas of their websites that need further optimisation. You can use this analytics tool by Google to find the source attracting users to your website. All this information is displayed in detailed charts which make it easier for anyone to understand it. In addition to all these amazing features, Google Analytics is free to use as well! Google AdSense Google AdSense is Google’s attempt at linking advertisers with marketers. It offers website owners the chance to earn some money through...