Anchor digital

1. Brand positioning Brand positioning is where your company or business stands in the market, including what your business does, its values and how it’s different from the competition. Positioning takes targeting a step further and involves strategising your marketing efforts to ensure that your tactics effectively reach the targeted market segment. 2. Brand identity Brand identity refers to the features of your company that are recognisable to your consumers, including logos, fonts, colour palette and social media platform representation. 3. Brand personality  Your brand personality is what your company or business is known for. As humans, we all have personality traits that make us unique; business brand personality is the same. The personality traits for a business spread from employees, clients, partners to the organisation itself. 4. Brand targeting Brand targeting refers to what segment of the market you want to reach, and it includes dividing your target market into differe...

Infographics are graphic visuals of information used to help customers understand information through data, charts and statistics. The Purpose of Infographics Is To: Display market research Simplify information and concepts Show the benefits of products and services Raise awareness You Can Use Infographics in the Following Ways: 1. To tell a visual story Just like blogs tell a written story about a product or brand, infographics tell a visual story. They are used to illustrate different information and facts about products, including timeframe and statistics. For example, a mobile app company can use infographics to explain the future of mobile apps and its vision for the future using charts and statistics.  If the company had written it as a blog, fewer people would pay attention to it. 2. To generate inbound links Infographics generate a lot of inbound links when the content is on target. In addition, colourful and organised infographics increase a reader’s willingness to read a ...