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Search intent is the motivation driving a search. It can either be an informational need, a transactional need, or an emotional need. The informational need is when individuals search for a topic to satisfy their curiosity by learning more about it. Emotional searches are motivated for self-improvement, happiness, and inspiration. Transactions searches are driven by purchasing something related to their search query. A good search engine optimiser should be aware of this and take appropriate action so that their SEO appears on the top results when people are looking for something they need. Aside from keywords, it is essential to consider the intent of the searching person. It might look odd that people would have a different intent, but that's just how people do it. Some people search to realise what they want while others search because they know what they want. There are even those who search because they want to satisfy their curiosity. Your search intent depends on the query, ...

Your website will always give signs that it is time to redesign it. Here are some factors that indicate you should redesign your website. 1. When your webpage load slowly A website redesign can assist you in improving your overall speed. Long loading times lead to high bounce rates and a bad user experience. It is hard to develop a perfect strategy without testing your site speed. You can manage website speed by reducing image file size, minimising external resources and caching proxies, CDNs and reverse proxies. Once you have optimised them, you will need to constantly monitor your site and ensure that everything is in order. Otherwise, you will lose a lot of traffic due to slow performance or poor user experience. 2. When your website design is not responsive Responsiveness is the act of repositioning content according to the device on which it is being viewed. Responsive design is a technique that enables your website to take advantage of different types of devices and adjust accor...

  What is Domain Authority? Domain authority is a measure of a website's relative strength and influence. It is calculated based on the authority of other websites that link to it. The higher the site's domain authority, the more likely its contents will rank highly in search engine results pages (SERPs). Just like Google Panda, Facebook Algorithm Update or Instagram Algorithm Update, this algorithm update has caused many websites to lose up to 50% of their value overnight. However, domain authority is not a ranking factor.  While Google never reveals the exact algorithm used to determine the number for a specific site, here are the factors that contribute to Domain Authority: Number of links pointing to your site and quality of the backlinks. Google gives each website a score of confidence based on various factors that researchers, engineers and academics have established in the information assurance community for decades. How does domain authority work? Domain Authority is c...