Anchor digital

  SEO marketing Search engine optimisation marketing (SEO) involves your brand showing up in Google search results for your audience's search queries. Your SEO ranking dictates the amount of traffic you will experience on your website.   Social media marketing Social media marketing creates relationships and brand awareness while engaging with the audience on platforms like Facebook, Twitter, Instagram or LinkedIn. Both marketing strategies are important and effective when promoting your brand. However, they differ in various aspects.   1 .  Content In SEO marketing, your content needs to be informative and offer in-depth definitions and answers for the common questions asked by visitors on your site. When writing content for SEO ranking, one must keep in mind that the reader is looking for particular information without going through multiple pages. If your content is not informative, they will leave your site.   In social media marketing, your content needs to...

  What is organic ranking? Organic ranking refers to search results of a search engine that are not influenced by paid advertising. Organic ranking occurs according to the relevance of the search term. Hence it doesn't include adverts to optimize the site’s visibility or ranking in search results. Having a solid SEO structure enables your organic search to be ranked highly by Google. Benefits of organic ranking ●  It is free ●  Delivers an impressive ROI ●  Boost credibility ●  Attract relevant users   What is paid search? Paid search tactics involve ads paid for by a business to rise above organic results in the fastest way possible. Paid tactics are usually due to search engine marketing (SEM). They use specific keywords that ensure that their pages appear first when someone types a query on their search engine. Several popular paid online adverting include Pay-Per-Click (PPC), social media ads, influencer marketing, banner ads, and ad retargeting. Benefi...